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Volkswagen of America, Inc. has announced three guest drivers for its season-opening SCCA Pro Racing sanctioned Jetta TDI Cup races at VIRginia International Raceway on April 25 and 26. Guest drivers will include Jeb Burton, son of NASCAR legend Ward Burton; Simon Dumont, professional freestyle skier and Red Bull athlete; and Dan Carney, award-winning automotive journalist.

Dumont will compete in race one at 11:10 am on April 25, while Burton and Carney will race in the second event at 2 pm on April 26. The trio will fully participate in all of the weekend’s on and off-track events, including practice and qualifying. While they’ll be full participants, they will be ineligible for points or prize money. Full-time series participants will move up the final race results accordingly.

“We introduced the guest driver concept last year as a way to further spread our message of the effectiveness of clean diesel technology and performance,” said Clark Campbell, motorsports manager, Volkswagen of America, Inc. “The three guests we have participating all have racing experience in some form and have the unique ability broaden the reach of our series.”

About the guest drivers:

Jeb Burton – Jeb Burton, 16, is the son of former NASCAR driver and 2002 Daytona 500 winner Ward Burton. He drives the No.27 State Water Heaters Chevy Impala in the Limited Sportsman Division at South Boston Speedway in South Boston, Va. Jeb began racing professionally in 2008 at age 15 at Orange County Speedway in Rougemont, NC. In his first pro season, he scored three top-five finishes in four starts at South Boston and posted a several of top-10 finishes at Orange County. Like his father, founder of the Ward Burton Wildlife Foundation, Jeb is an avid outdoorsman with strong ties to the outdoors who deeply cares about conservation. He was born and raised by the creed to give back our natural resources to the next generation. For more information on Jeb Burton, visit www.jebburtonracing.com.

Simon Dumont – Known for breaking records and pushing his body to the limits in the process, 22-year-old Dumont is constantly challenging himself every time he drops into a pipe or jump. Looked to as a leader in the relatively new world of freeskiing, the Bethel, Maine native and Red Bull athlete used his background in gymnastics to become a thrilling and spectacular aerialist on skis. Named by Powder magazine as one the most important faces in skiing today, he’s a gripping sight to see twisting and turning high above the crowd with every trick. Dumont has won multiple X Games gold medals and currently holds the world quarterpipe height record of 35 ½ feet above the top of the pipe and 83 feet above the ground. For more information on Dumont, visit www.redbullusa.com/simondumont.

Dan Carney – Carney is an award-winning freelance automotive and motorsports journalist who currently writes for MSNBC.com, The Wall Street Journal.com, Popular Mechanics, and Automotive Engineering International. His work has been recognized with a Washington Automotive Press Association Golden Quill award and a National Motorsports Press Association award for magazine writing. Not limited to his journalistic efforts, has competed in various SCCA events and was once named the SCCA Old Dominion Region “Racer of the Year.”

The 2009 season marks the second year of competition for the Volkswagen Jetta TDI Cup, which is sanctioned by SCCA Pro Racing. During the season, young, up and coming drivers (between ages 16-26) will compete in 10 events on eight road courses around North America in identical factory-prepared clean diesel Jetta TDI’s powered by Syndiesel® B5 biofuel. Each driver competing in the series will earn a Pro Racing license from SCCA at the conclusion of the season. In addition, the series champion will win $100,000.

The Jetta TDI Cup car is powered by a 2.0-liter, 170 hp, four-cylinder TDI clean diesel engine mated to a six-speed, double-clutch, automatic DSG transmission. The car is only slightly modified from stock with Pirelli racing tires, race suspension and brake components, drivers racing safety seat, FIA roll cage and an on-board fire extinguisher system. Series sponsors include: Pirelli, Bosch, ViON, Castrol, Oakley, Red Bull, HYPERFUELS, Aggreko, defNder, Safety-Kleen, Ringer Gloves, Jim Russell Racing School and Trellis Earth.

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Craftsman, the Official Tools of NASCAR, and NASCAR today announced the newest NASCAR season-ending award — the Craftsman Wrenchman Award, to recognize a team member from each of the three national NASCAR Touring Series who best showcases core Craftsman attributes of Trust, Quality, Knowledge and Innovation when performing their job with the race team.

The Craftsman Wrenchman Award is open to all crew members, whether they work at the track or race shop. Teams will nominate one team member with a selection committee choosing the finalists. A fan voting will decide the winner on the NASCAR Sprint Cup Series side, while the selection committee will choose the winners from the NASCAR Nationwide and NASCAR Camping World Truck series.

The accomplishments and profiles of each of the 12 NASCAR Sprint Cup Series finalists, showcasing how they embody the core Craftsman attributes of Trust, Quality, Knowledge and Innovation, will be featured on craftsman.com, giving fans a unique opportunity to get a glimpse behind-the-scenes at what it takes to field a NASCAR team and vote for their favorites. In addition, one lucky fan will win a trip to NASCAR Champions Week in Las Vegas to make the presentation to the winning crew member. Overall, the program is expected to award approximately $170,000 in cash and Craftsman tools to the winners.

“The NASCAR Craftsman Wrenchman Award will celebrate and reward the everyday heroes of NASCAR who exemplify the attributes of the Craftsman brand both in the garage and at home,” said Matt McDonnell, manager of brand development Craftsman. “It’s also the perfect opportunity to establish a personal connection for the fans with important crew members who typically don’t get to step into the spotlight.”

Crew member nominations by participating NASCAR Sprint Cup, Nationwide and Camping World Truck series teams will take place this summer. A selection committee will narrow the NSCS finalists in August. Fan voting will commence in the fall, leading up to the announcement of the Craftsman Wrenchman Award winners on Nov. 22 at Ford Championship Weekend at Homestead-Miami Speedway. The Craftsman Wrenchman Award will be presented in early December at the NASCAR Sprint Cup Series Awards Banquet during NASCAR Champions Week in Las Vegas.

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Lexus unleashes its mischievous side with the debut of the all-new 2010 Lexus IS C retractable hardtop convertible, an entirely new dimension to the IS Line. To launch the highly anticipated convertible, Lexus is debuting an integrated marketing campaign designed to emphasize the vehicle’s adventurous, playful personality and reach consumers looking for a thrill.

“The IS C gives Lexus the opportunity to reveal its more dynamic and playful side,” states Dave Nordstrom, vice president of marketing for Lexus. “For the launch of the long-awaited IS C, we created a new advertising campaign that allows us to showcase the vehicle’s unique personality and give consumers a glimpse of the adrenaline rush the IS C delivers.”

The launch campaign features three IS C broadcast spots and one IS full-line spot, as well as print, interactive, out-of-home and support at key Lexus-sponsored events. The TV spots titled, “Hop In”, “Running” and “Look Out”, feature the tag line, “Live a little, a lot.” Each highlights the thrill of driving the IS C, as the car hugs every curve on the road and the drivers experience the thrill of driving top-down in a Lexus.

The IS full-line spot titled, “Scream,” features all of the vehicles in the IS line-up — the IS, IS F and IS C — as they speed through the streets at heart-pounding speeds. The drivers scream with excitement as the vehicles effortlessly take every turn that come their way. The spots will begin airing May 18 on prime network and cable stations and will also run on the websites for ABC, NBC, CBS, FOX, Hulu, ESPN, Comedy Central, Vogue.TV, AskMen.com, Car and Driver, Road and Track, Facebook and YouTube.

Beyond TV, Lexus has entered into three notable interactive partnerships, along with banner ads on select lifestyle and enthusiast sites. The interactive partnership elements include:

• ABC.com and YouTube
  • Lexus is the first and sole sponsor of the ABC short-form video channel on YouTube; content includes clips, recaps and webisodes. Also sponsoring ABC News’ YouTube channel.
  • IS C spots on the ABC.com’s Full Episode Player.
  • Lexus will be the first advertiser to work with ABC to test pre-roll in front of short form content on YouTube.
• UrbanDaddy.com
  • Lexus IS C will be the exclusive sponsor of the Urban Daddy digital lifestyle concierge and microsite, which will also offer consumers the first iPhone app from both brands. The application provides a taste of cities’ of-the-moment hot spots and trends with a real-time entertainment concierge and itinerary building service.
  • Additionally, as part of the Lexus IS C campaign, readers can visit the “Randomize Your Night” site on Urban Daddy’s home page, created specifically for Lexus. Hit the “Randomizer” button, and be provided with a real-time itinerary based on specific inputted criteria and Urban Daddy’s archived library of hot happening city experiences.
  • Cities include New York, Los Angeles, San Francisco, Chicago, Miami and Las Vegas.
• Brash Media
  • Lexus partners with Brash Media to sponsor Brash’s Road Trip “Guys Getaway” editorial feature.
  • The IS C is highlighted as the ultimate vehicle for guys looking to get away in this unique editorial feature. 

In addition to the interactive and broadcast elements, Lexus will run a national print campaign in enthusiast and general interest magazines as well as regional newspaper ads in key markets, beginning with June issues.

Mobile will also play a prominent role in the launch campaign with ESPN and UrbanDaddy’s first-ever iPhone applications. Additional mobile partnerships include presence on Wired.com’s and Style.com’s iPhone applications, The Wall Street Journal Blackberry application and the Fast Company and Askmen.com mobile WAP sites. Traffic will be driven to Lexus’ WAP site: m.lexus.com.

The 2010 IS C has a base MSRP of $38,490 for the IS 250 C and $43,940 for the IS 350 C. MSRP does not include the destination fee of $875. For additional information, visit Lexus.com.

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